Retail operation

Direct to UK consumers
via Amazon

Our consumer-facing operation. Listings, fulfilment, customer service and returns — run to platform standard on the UK's largest marketplace.

Service standards

How the operation runs

Catalogue

Listing management

SKUs created, optimised and kept current. Pricing, stock, and content updated against marketplace rules.

Fulfilment

UK warehousing & dispatch

Stock held in UK warehouses; orders picked, packed and dispatched within marketplace SLA windows.

Customer service

Pre- and post-sale support

Customer enquiries handled to platform standards. Responses within marketplace-mandated windows.

Returns

Streamlined process

Customer returns received, inspected, and resolved per marketplace policy and UK consumer law.

Compliance

Authentic stock only

All inventory sourced from authorised UK suppliers, with documentation retained for audit.

Performance

Tracked & reviewed

Order defect, late shipment, and cancellation rates monitored continuously and held below platform thresholds.

Account model

FBA and FBM,
side by side

We run on Amazon as a third-party seller, using both fulfilment models in parallel. Choice of model per SKU follows demand profile, margin and storage cost — not workflow convenience.

Fulfilment by Amazon

FBA

Stock pre-shipped into Amazon UK fulfilment centres. Amazon picks, packs and ships from its own warehouses; customer service and returns handled within Amazon's process.

  • Prime-eligible delivery
  • Higher Buy Box win-rate
  • Used for high-velocity SKUs
  • Storage and fulfilment fees borne by us
Fulfilment by Merchant

FBM

Stock held in our own UK warehouses. We pick, pack and dispatch directly via UK couriers, with tracking back into Amazon. Customer service handled in-house under Amazon's policy.

  • Used for slower-moving and bulky SKUs
  • Direct control over packing and presentation
  • Same stock pool as wholesale dispatch
  • Lower per-unit storage cost
Categories on Amazon

All ten,
actively listed

Every category we cover on the wholesale side is also represented on Amazon UK. Mix changes against demand and seasonality; the categorical breadth does not.